Everyone knows how important social media is. It’s all anyone can talk about these days. It seems like there are more articles, guides, and videos about how to do social media properly then there are to do just about anything else in the business. Social media has become a real buzzword these days and is a very hot topic.
With how important social media is these days, don’t you think you should actually pay attention to it? Have you taken the time to make sure your profiles are properly optimized? When’s the last time you’ve take a fine-tooth comb and really made sure your profiles were helping your brand and business and not hurting it?
Let’s Get Started
I want to start with Pinterest, as I believe that it is one of the most powerful tools we have as small business owners. If you don’t have a Pinterest account and you blog, then you need to rectify that immediately. Like, stop reading and go make a Pinterest account. I’ll wait.
You back? Awesome. I want to make sure you have all the tools you need to make your business a success and Pinterest is one of them. I have a Pinterest strategy post coming out soon, so please keep an eye out for that. I’ll link it here when it gets published. Anyway, back to the task at hand.
Maneuver to your Pinterest profile. I want you to check off each one of the requirements below:
- Your headshot is your profile picture
You have linked AND VERIFIED your website
You have a username that reflects your brand
Your name has been added
Your biography has been filled out.
I will have a post coming out about how to actually write and structure your social media biographies/about me’s. Again, I will link it when it gets published. The next thing you should do is make sure your boards are all set up and ready to use. If you already use Pinterest, make sure they are in an order that makes the most sense. You want to make sure the board with all of your blog posts and content is first. Then all of the other boards that make sense. I’ll talk more about this in my Pinterest strategy post.
For the rest of your social media profiles, you should follow the same pattern. Make sure your head shot is a picture of you and it’s the same one used across all platforms. I do want to add a bit of warning here. If your business has three or more employees or is more of a brand based business then you being the face of the company, use your logo or something in line with your brand. You don’t want your face to be on all social media profiles if your audience won’t recognize it - especially if they’ll recognize your logo more.
While Pinterest actually asks you to verify your website, not many other social media profiles do. As long as you add it to your profile correctly, it will connect. The best part about this is that you can change this link as many times as you want. If you have a new offer coming out, link to it in your profile. If you just published a new blog post, link to it in your profile. This can help you market more and gives you an easy call to action that you can use in any of your posts. Remember, keep your main website as the URL link on your Pinterest profile - only change the others.
As for your username, do your best to get your business’s name. If it’s already been taken, trying different variations. For instance, in Twitter the username @kayleewrites was already taken. Not surprising, as many people are writers and use Twitter to expand their platform. However, @kayleewritescom was available. Not only is this a close variation of what I originally wanted, it also promotes my actual website.
This section is a bit special. It only applies to Facebook pages, Twitter, and Google+ at the moment. Social media is changing every single day and so this may become wrong within the next week, but don’t say I didn’t warn you. Each one of these headers is a different size.
While I’ve preached using the same exact photo and name and words throughout all of your platforms, I suggest you have fun with this section. Make different ones. Give out different information on each. This section is great for giving more information, like in Facebook, or just having fun, like in Twitter. I’ve added the sizes for you below. Keep in mind that these are also always changing and updating. Keep an eye on them.
Facebook header: 828px x 315px
Twitter header: 1500px x 500px
Google+ header: 1240px x 700px
**Bonus size** YouTube Channel Art: 2560px x 1440px
After going through all of this, please don’t forget to make sure that your contact information is available. Add your email address or phone number if they give you a spot. Don’t assume a potential audience member is going to click through to your site to find that information. Also, another big issue for me personally: add your social media platforms to your website. Stop making it so hard for people to find your profiles from your website. You worked hard on making it look nice and make sure you post regularly. Give them a link!
Now, automate everything. Use Buffer, Hootsuite, If This Then That, BoardBooster and whatever else you need to make your life easy. Take several different images and add text that is different, but talking about the same thing with the same URL link and schedule them out. For instance, this post will have four different images associated with it. Each image has a different caption - Optimize your social media profiles today, Social Media Profiles: Your First Contact, Setting Up Your Social Media Profiles, and Easy Profile Optimization for You. See how each one talks about the same thing, but draws in different crowds and gets new people in each time?