Hello my Bright and Happy People! Today we are talking about outsourcing and why it's such a good idea. I also want to talk to you about what the heck you should be - or can - outsource. This isn't a new idea and its not one that you should be surprised that I'm bringing up. Time is a very precious commodity.
When considering hiring outside help, it can feel overwhelming trying to decide what to outsource and what not to outsource. There are no rules when it comes to outsourcing and while everyone talks about it, they don't offer much explanation about how to go about it. I want to help you figure out all of this.
Let's start with what you can outsource. When it comes to running a business, it can be hard to let go of the responsibilities that you have been in charge of for so long. As for myself, I have a nasty habit of convincing myself that I will get help with stuff that I don't personally need to do and then when the time comes to actually hand off the responsibility, I convince myself that as a small business owner, I should be managing and handling all of the tasks and to-dos.
Take a good hard look at exactly what needs to be done. Things like bookkeeping, blog post writing, image or graphic creation, and managing your email lists or social media should be outsourced. Things like product creation, customer satisfaction, and planning future projects or business direction should be managed and done by you.
I would like to say that my motto is "if you can get someone else to do it and it isn't going to majorly affect your business, do it" but like I've already confessed, I am really bad and end up doing all of it myself. However, you aren't reading this blog just because I put pretty pictures up. You're here to actually learn something. Learn from my mistakes and my weaknesses. Take this motto and run with it.
Why is it a bad thing to have other people do the tedious, but totally needed work that just sucks up all of your time? You can use the time that you would have been doing those tasks to really focus on developing your business values, figuring out what next passive income product you want to produce, brainstorming content that you publish, or deciding which opportunities you want your business to do.
Now I'm not going to give you an exhaustive list (psst, that's what the handout is for), but I really want you to think about what you're able to delegate. Even if you don't have the funds to delegate every single task or item on your list, you need to think about what you could delegate and how you would create a system with it so that when you do have the funds, you don't have to create everything from scratch.
Delegating, Outsourcing, getting outside help, whatever you want to call it, you need to be doing it. As a business owner, your time is valuable. Don't waste it doing tedious tasks that could be handed off to someone else. You need to think of yourself as the CEO of your company - not a schlep who's an intern. You need to be doing CEO work.