Hello my bright and happy people! I’m coming at you from our vehicle right now, as we are traveling home from a very fun and relaxing weekend at my mother-in-law’s. I spent the weekend taking care of my baby niece and really thinking through my brand and the platform that I’ve placed it on. I really thought through everything that I’ve created so far and everything that I’ve wanted to create. I got to thinking about blogging in general and about how there are people who actually despise blogging. I can’t say that I’m part of that group, as I am always writing something, but people do hate the process of having to come up with a topic, a title, write the whole post, edit it, get an image set up, and then publishing it. You may question as to why they are running a blog in the first place, if that’s how they feel. While I found that a pretty relevant question, lately, I’ve been learning what the answers to that question might actually be.
Why Are You Even Blogging?
A lot of people blog because they were advised to do so by “experts” and articles that teach how to expand business impact. It has become all the rage to blog to be able to expand business and the clients that you can get. The idea is to showcase your expertise by writing about topics that your client may be interested in. For example, if you are a graphic designer, you would write blog posts about the best ways to choose your graphic designer, what exactly fair pricing may be for hiring your next designer, or how to speak to your graphic designer about the changes you need, without sounding like a kindergartner.
Another reason for blogging might be to keep the website’s SEO up as high as possible. SEO, for those of you who aren’t familiar with the concept, is search engine optimization. For Google, the major search engine, ranks websites in order from ones that are most active and updated the most. If your client is searching for logo creation services and you’re a graphic designer who hasn’t updated their website or blog in several weeks, then you won’t be one of the ones to appear on the first page of search results. This can be detrimental to someone’s business, as traffic is a big part of how some businesses find and book clients or customers.
A reason that I personally hold, in addition to the rest, is that it gives social media content. There are days and times when I literally cannot think of a single thing to post on social media. I just run to the archives of my blog and pick a post that I haven’t shared recently and send that out. I am still able to offer value to my community and don’t have to create anything new in the process. This cuts down on the time I’m spending on creating new things and allows me to promote more content to bring more eyes on the content that I’ve already created.
Let Me Do It
While this is an incredibly smart use of the blog and one that has worked tremendously for multiple freelancers and small business owners, it just isn’t something that every business owner wants to add to their plate. It is a lot of work and it can cause serious anxiety for business owners who aren’t confident in their writing or teaching skills. I can totally understand how they feel and while I believe that everybody is a writer and can learn how to write even better, I know some just don’t want to make this a priority. I’m here to tell you that there is nothing wrong with feeling this way. There is nothing wrong with hating blogging and your business doesn’t have to suffer because of it.
When it comes to blogging, there are some people who want to do it every single day of their life. Let them. If you hate blogging so much, why not hire someone who will take over and run every part of your blog. Your website gets to keep the high SEO while showcasing your skills and expertise to your community, with absolutely no work or pain from you, while creating a position for someone who truly enjoys this type of work. It’s a win-win! I know that it can be scary to hire someone to do this, but I am going to yell this piece of advice to you: INVEST IN YOURSELF.
There are many ways to go about this. If you are not in a position to pay top-dollar for a blog manager, there are ways around it. Don’t use this as an excuse to hinder your business marketing efforts. Look for individuals who are trying to get an internship, are just breaking into the field, or are looking to do it only part-time. This is a great way to save on costs for your blog. A word of caution, however: you get what you pay for. If you want a really good blog that has excellent SEO and really engages your community, you need to find someone who knows what they are doing, which usually means a higher price tag. If you decide to go the route of finding an intern or someone who you can pay less to, remember that you need to invest more at some point, to be able to really grow your blog and your audience, while also giving back to the industry that is helping increase your bottom line.
If you don’t really want to hire someone to write your blog for you, but you still hate blogging, try scaling back the amount of times you publish a post. Instead of publishing three or four times a week, try twice a week. Try publishing once a week. Play with the amount of times that you are publishing your posts. Your community will let you know what is working for them and what isn’t. If you are only posting once a week and you have bulk work on it, you could potentially write a whole month or two months worth of content in one to two days. Then you don’t have to worry about your blog for a whole month to two months. Schedule out the posts, turn on automatic social media updates when the posts go live, and sit back and watch your traffic grow.
If you want to decrease the amount of work you’re doing by even more, purchase stock photos from websites or local small business owners. There are many ways that you can go about making this blogging thing as easy for you as possible. Don’t make the excuse that you hate blogging a reason to diminish all of your hard work. You can get the best of both words if you are smart and get a strategy together. If you take a look at the video my awesome friend Nora from noracondrad.com made about planning out blog posts, you could potentially have your blog posts planned out for a year.Then when you have a few extra minutes or a slow day, you could write a blog post and keep up with everything.
Review + Action Steps
Here’s where I give you a bit of review of everything that I wrote (mostly for those who skimmed the whole post) and give you some action steps so that you can put this information to good use! So here are the following points:
- People hate blogging for several reasons
- Self-conscious about their writing abilities
- Don’t like writing all together
- Don’t want to learn another thing to do on top of everything else they’re doing
- There are actually legitimate reasons why they are still blogging
- experts tell them that is the only way to build a business
- increase SEO of website and therefore products/services
- showcase skills and abilities
- create social media content
- Ways to continue to blog, even though you hate it
- hire someone else who loves it to do it!
- find some interns or individuals looking to break into the market
- lower the amount of times you publish a post
- do the work for your blog in bulk, so you don’t have to worry about it
That’s all for me today. I hope you found this post interesting and helpful! Please let me know if you have any questions, suggestions, or concerns about anything in a comment below.
Have a bright and colorful day!