Social media plays a pretty big role in business. If you don’t believe me, just google social media for business. Trust me, you’ll be overwhelmed by the number of articles, videos, and podcasts wanting to give you information on how to use social media the “right” way. While YouTube doesn’t fall into the big 4 categories of social media, it is still a very useful platform, especially since videos have such a huge impact on one’s business.
While YouTube may not be a place to increase your network, it can be a platform to increase your authority and help you gain more clients. If you’ve been interested in setting up a YouTube channel, then follow these steps. Even if you aren’t interested in setting up a channel to create videos, I would set one up anyways. There is a ton of information available on YouTube, plus if you ever get interested in doing so later, you already have a platform set up for you.